Our client’s constant challenge is figuring out how to attract new demographics while opening new channels of distribution to engage with new and existing customers.

Strategy Development is the first step in the PR process to define strengths, weaknesses, direction, vision, and goals. We then uncover what makes your brand tick to attract and engage your customers. We help you define and discover what success looks like to you, in an all-encompassing communications program that drives results you can bank on. 

You’ve heard the expression ‘words matter’. They really do. How you craft your message is the ultimate key to hooking the right audiences. You want customers and key publics such as shareholders, employees, and the media to receive your message positively. They need to relate to it personally. Key messages help your organization in a variety of environments such as mission statements,  elevator pitches, company backgrounders, and brand and product tag-lines.

Content creation is like second nature. We come from the print, online journalism, magazine, digital and book publishing worlds.  Original content is used to drive leads and sales while promoting your product, service and corporate culture. It lives on your website or blog, in press releases, internal communications such as employee newsletters, product news, shareholder news, sales driven email drip marketing campaigns, and SEO. We provide content and editing services for custom-made online magazines, and e-books.

We partner with nationally recognized agencies to conduct all our client’s media buying activities locally and across the country.  Covering all media from radio to social including FB, IG ads, paid placements, influencer, and blogger advertorials.

Often confused with PR as a whole, media relations is where the press endorses your product or brand. It’s where strategy, messaging and content is turned into compelling items for the media to cover. To convince the media your company is worth their airtime or digital/print space takes a magician. The media world is in constant flux and keeping abreast while tracking journalists, bloggers, freelancers, contributors, and staff editors is mandatory.

Our original approach to our media friends is local, national and international and spans a variety of industries. Clients love to see features in lifestyle, news, industry trade magazines, blogs and be interviewed for radio/podcast, and TV.

Social media 2020 and beyond. PR meets marketing and advertising in a cross-over blurry world of paid and earned media. Influencer marketing in many cases means paying a recognized blogger to positively influence your brand. We know the ways and means, processes and differentiators of conversion across platforms. Marketing on IG is not the same as on FB.

Based on your budget, strategy and messaging, we curate content and place it within the appropriate social channels. No campaign is a one size fits all. We track all social media activity and provide you with data analytics.

If you’ve never used a PR agency or want to learn how our method of strategic communications impacts your sales, hire us on a consulting basis to get your feet wet. We’ll mastermind a roadmap to pinpoint exactly where your company needs to be brand wise. We’ll help you craft message strategies to reach your customers that are the best fit in the media. ek public relations will even show you how to get there.